Inhibiting Factors of Public Relations Role in Building a Harmonious Working Relationship at IAIN Parepare

Abstrak

In an organization that regulates and controls the communication system is public relations. The aim is to form a good will, tolerance, mutual cooperation, mutual trust, mutual understanding, and mutual respect, and the right image based on the principles of harmonious relations, with the public. But in reality, internal conflicts are still found that cannot be well communicated by public relations that end in the disharmony. This study aims to describe the factors inhibiting the role of public relations in building harmonious work relationships in IAIN Parepare. To obtain an authentic understanding, this research uses a descriptive qualitative approach with a phenomenological approach. As the basic purpose of phenomenology to reduce the experience of individuals with a phenomenon into a universal essence description. The results of this study show: 1) IAIN Parepare is a government -owned educational institution, in general the government's public relations only acts as a provider of communication technician service, as the role of public relations contained in PMA number 35 of 2018 concerning IAIN Parepare Ortaker. 2) Human resources (HR) in the public relations field, both in quality and quantity are still very limited.